New Got Milk? Ad Campaign "Fireman - Brave"

A young fireman remembers a conversation he had with his mom, when he was a kid, as he’s pouring himself a glass of milk. That memory helps him face his first day on the job as a fireman and turns him into a hero, because milk fuels a better future.

Creative Credits:
Agencies: Grupo Gallegos & Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Chief Strategy Officer: Andrew Delbridge
Chief Creative Officer: Marty Orzio
Creative Directors: Eric Kallman, Kate Catalinac
Associate Creative Directors: Saul Escobar, Curro Chozas
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Head of Production: Carlos Barciela
Producer: Valeria Maldini
Production Company: Anonymous Content
Director: Armando Bo
Editing: Luna Post
Editor: Pablo Piriz
Telecine: The Mill
Original Music Composition: Elias Arts
Executive Creative Director: Brent Nichols
Creative Director: Dave Gold
Executive Producer: Ann Haugen
Producer: Katie Overcash
Sound Design: TruLove Post
Sound Designer: Gonzalo Ugarteche
Visual Effects: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Adam Reeb
Production Coordinator: Kris Drenzek