Duracell presents "2 Boys in a Boat"

Grey London has captured on film what is considered to be the one of the most extreme tests of human endurance on Earth. Jamie Sparks and Luke Birch, set a new world record by rowing 3000 miles across the Atlantic to raise a phenomenal £300,000 for Breast Cancer Care.

Duracell, the world’s #1 longest lasting battery, sponsored the boys and over the course of 54 extraordinary days, they met hungry sharks, traversed 40ft waves and dodged Russian shipping containers – showing incredible physical and mental strength to complete their mammoth voyage aged just 21 years old.

Creative Credits:
Ad Agency: Grey London, UK