80% of women suffer from premenstrual syndrome, but many of them don’t take anything against it. How can a food supplement for PMS symptoms talk to its target? We decided to speak to the actual victims of PMS: men. Creating SOS PMS, the app that alerts men when “those days” arrive, giving funny advices on how to make women with PMS happy and how to get along. We launched the app with a video recalling the big facts in human history, reconsidering them in the light of PMS.
Creative Credits:
Title: SOS PMS
Advertising agency: Publicis Italy
Client: Sanofi
Product: Donnamag
Executive creative directors: Bruno Bertelli, Cristiana Boccassini
Art director: Giorgio Garlati
Copywriter: Sara Pollini
Digital art director: Hana Kovacevic, Azeglio Bozzardi
Digital copywriter: Graziano Nani
Account director: Teresa Donvito
Account executive: Giulia Rendo
Strategic planner: Mattia Orso Mangano
Agency producer: Renato Biancardi
Digital project manager: Mauro Ceppi
Visual Identity & Animation: Shortology by H-57
Production company: H-57
Developing agency: Razorfish
Media agency: Zenith Optimedia
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