The agency created two films to promote the campaign: "Swine Love" and "Forever Alone Hair," with just a green screen and a couple of characters—including a pig and its executioner and a dog impersonating a cat.
"More than a campaign to invite people to the movies, we wanted to show a point of view about what really matters in the cinema industry: the stories," said Lapiz Executive Creative Director, Fabio Seidl.
The films were produced by Landia and shot in Mexico by Argentinean director Karina Minujin.
"There's nothing like the Latin sense of humor to prove that it doesn't take much to entertain someone" adds Laurence Klinger, Chief Creative Officer of Lapiz.
Creative Credits:
Agency: Lapiz/Leo Burnett Chicago
Client: Chicago Latino Film Festival
CCO: Laurence Klinger
VP Executive Creative Director: Fabio Seidl
Creative Director: Manuel Torres Kortright
Creatives: Omar Sotomayor, Gaston Soto (films)
Roberto Luque, Alexis Budejen, Ricardo Vallejo (radio)
Production Company: Landia
Director: Karina Minujin
Music/Audio: Omda
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