Holland - The Original Cool Episode 1 Can Cool be Taught?

This is the first of three "Original Cool." episodes set to drop in 2014, as part of a joint American tourism effort between the Netherlands Board of Tourism, KLM Airlines, Schiphol Airport and Amsterdam Marketing.

Can cool be taught? That's the question posed in our latest video as Holland's cool ambassador, Pim de Koel, continues to explore the country's diverse cultural fabric, including art, design, biking, culinary, and more. A three-part series in 2014, the first episode takes one American along for the ride, to see if Holland's cool factor can be taught - even to someone simply on vacation! Whisked away on a KLM flight, the adventure starts with KLM's innovative "Meet & Seat" feature, which allows travelers to choose and connect with potential seatmates via social media, ensuring any trip to Holland has a cool start.

Pim's adventures will continue with a new episode in early May, when he explores the question -- can Holland's Original Cool be experienced?!

Creative Credits:
Advertising Agency: Mustache, New York
Directed by Gavin Bellour