New Mentos TV Ad "Never Surrender"

This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum's long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand's quirky yet cheerful nature, introducing the tagline, "Long Last the Fresh!" via:

Creative Credits:
Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Copywriter: Zac Milner
Art Director: Cody Pate
Producer: Brian Fox
Production Company: Hungry Man
Director: Steve Bendelack
Executive Producer: James Covill
Producer: Pamela Asbury
Edit Co: Fluid
Editor: John Piccolo
Executive Producer: Laura Relovsky
Music: Butter
Executive Producer: Ian Jeffreys