Watch as 30 drivers navigate the busy streets of Rome. Driving a Toyota Hybrid and a non-hybrid car, we observe their emotions behind the wheel to see if a car could make them fall in love with driving again.
Toyota Hybrid: Fall in love with driving :60 ad below.
Creative Credits:
Ad Agency: Saatchi & Saatchi, London
Digital Director: Lloyd Salmons
Creative Director: Dan Rutherford
Art Director: Bruno Di Lucca
Copywriter: Dan Rutherford
Director: Nic Bello
Production Company: Akita Films
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