New Scion FR-S "Makes Everything Epic"

Courtesy of global creative agency ATTIK and their clients at Scion here is the new Scion FR-S “Makes Everything Epic” :30 TV commercial. Conceived and produced by ATTIK as part of a cross-media campaign, a 3D version of this spot debuted in theaters across the U.S. this past weekend ahead of 3D screenings of "Captain America: The Winter Soldier." As you may have seen, it is now airing on television and appearing on http://scion.com and the brand’s social media channels as well. To direct, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey." The project also reflects the artistry of cinematographer Mauro Fiore, who won the Oscar for Best Cinematography for "Avatar."

Creative Credits:
Advertising Agency: ATTIK
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Copywriter: Justin Kramm
Art Director: Zack Fagin
Director of Broadcast: Patty Lum
Account Director: Michelle O'Hea
Senior Account Manager: Kumi Croom

Production Company: RSA
Director: Joe Carnahan
Director of Photography: Mauro Fiore

Editorial Company: Stitch
Editor: Dan Swietlik

VFX Company: Zoic Studios

Telecine Company: Incendio
Colorist: Clark Mueller

Final Mix: Lime Studios
Mixer: Mark Meyuhas

Music: Ninja Tune