The Pilion Trust Charity "Fuck The Poor" Advert

Charity asks Londoners to put their money where their mouths are in controversial ‘Fuck The Poor’ campaign.

A man walks the streets of London shouting Fuck The Poor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate.

Creative Credits:
Advertising Agency: Publicis, London, UK
Creative Director: Andy Bird
Art Director: Jolyon Finch
Copywriter: Steve Moss
Agency Producer: Sam Holmes
Director: Jonathan Pearson