New Nike Football Commercial "Winner Stays On" Featuring Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more

In this game of winner stays, every touch of the ball proves that football will always belong to those who Risk Everything, even when it matters the most.

Featuring: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard.

Music/song is Miss Alissa - Eagles of Death Metal.

Creative Credits:
Advertising Agency: W+K Portland, USA
Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Jeff Salomonsson
Art Director: Sezay Altinok
Agency Producer: Endy Hedman
Production Assistant: Julie Gursha
Agency Executive Producer: Matt Hunnicutt
Head of Production: Ben Grylewicz
Account Team: Karrelle Dixon, Alyssa Ramsey, Ricardo Hieber
Business Affairs: Laura Caldwell
Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples

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SOS PMS by Donnamag

An app that helps men face the premenstrual syndrome of women...this wont end well.

80% of women suffer from premenstrual syndrome, but many of them don’t take anything against it. How can a food supplement for PMS symptoms talk to its target? We decided to speak to the actual victims of PMS: men. Creating SOS PMS, the app that alerts men when “those days” arrive, giving funny advices on how to make women with PMS happy and how to get along. We launched the app with a video recalling the big facts in human history, reconsidering them in the light of PMS.

Creative Credits:
Title: SOS PMS
Advertising agency: Publicis Italy
Client: Sanofi
Product: Donnamag
Executive creative directors: Bruno Bertelli, Cristiana Boccassini
Art director: Giorgio Garlati
Copywriter: Sara Pollini
Digital art director: Hana Kovacevic, Azeglio Bozzardi
Digital copywriter: Graziano Nani
Account director: Teresa Donvito
Account executive: Giulia Rendo
Strategic planner: Mattia Orso Mangano
Agency producer: Renato Biancardi
Digital project manager: Mauro Ceppi
Visual Identity & Animation: Shortology by H-57
Production company: H-57
Developing agency: Razorfish
Media agency: Zenith Optimedia

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Skechers Relaxed Fit Joe Montana - County Fair Commercial

In the new spot for Skechers “County Fair,” directed by kaboom’s Erik Moe, Skechers Relaxed Fit® representative Joe Montana cleans out a carload of prizes in football toss game after being taunted by a funfair worker in front of his daughter Lizzie. “Go get him, dad,” encourages Lizzie. And indeed he does.

“It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out,” says Montana.

Fondly recalling the shoot on the Santa Monica Pier, director eric moe recounts, “This was my third time as a copywriter or director working with Joe Montana. And whether it's attaching diodes and robotic arms to him for Sega, or having him sling hash at Joe's Diner for the NFL Network, the guy is always a pleasure to be around. Genuine and unaffected, kind to everyone on the set, you sometimes have to remind yourself he is the greatest quarterback to ever play the game, because he sure won't. Lizzie was as good under pressure as her father. It was a great day at the pier.”

Creative Credits:
Advertising Agency: mOcean
EVP: David Kleinman
Producer: Zach Lyall
Editor: Philippe Bergerioux @ mOcean
Animator: Suhee Hwang/Quico Encinias @ mOcean

Production Company: kaboom productions
Director: Erik Moe
DP: Alain Betrancourt
Executive Producer: lauren schwartz
Producer: Steven Sills

Post: mOcean
Editor: Philippe Bergerioux
Animators: Suhee Hwang/Quico Encinias

Mixer: Ben Freer @ Eleven Sound
Colorist: Dave Hussey @ Company 3

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Stephen Curry and his twin join Chris Paul in latest State Farm Commercial

State Farm looks to the future with the latest chapter of the popular 'Born to Assist' campaign. "Future of the Assist," a new :60 commercial, will air during the 2014 NBA Playoffs.

"Future of the Assist" centers on the important task of inspiring the next generation of great assisters, picking up where the campaign's previous outing, "Heritage of the Assist," left off. Having explored the history of the assist in "Heritage," "Future" finds Chris and Cliff Paul intent on passing down the ways of the assist to Lil Chris and Lil Cliff. The two younger Pauls, both played by Chris Paul Jr., prove themselves to be true prodigies. Lil Chris earns attention for his signature "alley-oop de doop," and Lil Cliff begins insuring tree-houses from his own State Farm "branch."

The spot ends with a special "Cliffhanger" cameo from Stephen Curry, the record-breaking point guard for the Golden State Warriors. Curry appears with a man who may be his own long lost twin, suggesting that a little assist goes a long way, no matter where it comes from.

Creative Credits:
Brand/Client: State Farm
Campaign Title: State Farm NBA
Spot Title: “Future of the Assist”

Agency: Translation
Founder/CEO: Steve Stoute
Group Creative Director: Chris Valencius
Group Creative Director: Jonathan Graham
Creative Director: Emily Sander
Art Director: Devin Sharkey
Art Director: Danielle Thornton
Associate Creative Director, Copywriter: James Cohen
Director of Content Production: Miriam Franklin
Director of Business Management: Debra Horvath
SVP Group Account Director: Ben Gladstone
Account Director: Susanna Swartley
Account Supervisor: Sara Daino
Account Executive: Verena Zannantoni
Assistant Account Executive: Stacia Andrews
Producer: Melissa Nagy

Production: Bob Industries
Directors: Dayton/Faris
Executive Producer: TK Knowles
Executive Producer: John O'Grady
Executive Producer: Chuck Ryant
UPM: Bart Lipton
Production Supervisor: Jackie Hamilton

Editor: Bikini Edit
Executive Producer: Gina Pagano
Producer: Brad Wood
Editor: Avi Oron
Assistant Editor: Gustavo Roman

Post EFX: Brickyard VFX
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Lead VFX Artist: Mandy Sorenson
On Set VFX Supervisor: Kathy Siegel

Media: OMD

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Largest JENGA Game Played with Cat Excavators

When Cat plays, they play BIG.

"Stack" pits five Cat® machines, including Excavators and Telehandlers, against a mountain of massive JENGA® blocks. The object of the game is for heavy equipment operators to remove and then reposition a stack of 27 JENGA® blocks one at a time, without toppling the structure -- using only their Cat machines and attachments.

Credits:
Advertising Agency: Ogilvy, USA

Built For It Trials - Stack: Behind the Scenes...

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New Philadelphia campaign encourages Canadians to "Philly Up"

Kraft Canada is committing to investing in its people and bringing its much loved brands to life with a vision to be Canada’s Premier Marketing Academy. Marketers at Kraft Canada are looking at their iconic brands in a different light. Campaigns are now grounded in consumer insights and cultural points of view leading to, what Kraft calls, Big Magnetic Ideas. The new Philadelphia campaign is a great example of the transformation that’s happening at Kraft.

For years, Philadelphia Cream Cheese’s “Angel” campaign made the brand synonymous with a "little taste of heaven". While the campaign was highly successful, how Canadians look at the brand has evolved. Canadians, especially at breakfast, want foods that not only provide the fortitude required to tackle what the day has in store, but provide an emotional push as well.

A new national campaign, kicking off this week and rolling out over the next few months, builds on this insight and will reshape the way Canadians engage with this delicious dairy pleasure. The new campaign depicts Canadians Philly-ing Up to embrace everyday challenges. In the first of three new TV spots (developed by UNION and Kraft), a modern mom tackles the daily adventure of getting her son ready for the day. The spot ends with a striking visual of the mother sporting Philly as ‘eye black’ along with a rallying cry for Canadians to ‘Philly Up’. This dramatic, yet playful, visual will be used across all of the campaign media channels.

The campaign launches in both English and French Canada with the :30 "Socks" video advertising, to be followed by digital executions, social media engagement, experiential sampling, transit shelter ads, billboards, and transit station dominations in major geographic centres. Additional video advertising will roll out later this year. Kraft is working with UNION, Starcom MediaVest Group and Vayner Media on the campaign.

Creative Credits:
Agency – UNION, Toronto, Canada
Executive Creative Director – Lance Martin
Copywriter – Dave Pigeon
Art Director – Ryan McNeill
Agency Producer – Grace Lee
Group Account Director – Cheryl McKenzie
Account Director – Tyler Brown
Director of Strategy – Andrew Carty

Production – Wilfrid Park
Director – Mike Bigelow
Executive Producer – Angie Colgoni
Line Producer – Gillian Gardner

Post Production – School Editing
Editor – Ryan Hunt
Post Producer – Emily Torontow

Audio – Silent Joe
Voice Director & Music Supervisor – Trevor Allen
Audio Producer – Jane Heath

Advertiser - Kraft
CMO – Tony Matta
VP Cheese & Dairy – Dan D’Alessandro
Brand Director – Rebecca Harth
Brand Manager – Anat Cole
Brand Assistant – Christina D’Angelo

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Tangerine Launches Biggest Most Innovative Advertising Campaign in its History

Today, Tangerine (formerly ING DIRECT) is launching a new, fully integrated advertising campaign aimed at engaging Canadians from coast to coast. Rooted in the company’s focus on improving Canadians’ banking experiences, the bold campaign features a fresh face that personifies the brand’s commitment to simple and progressive everyday banking.

“You only get one chance to make a first impression, and we wanted this campaign to not only be memorable, but to reinforce the values inherent in the brand,” said Andrew Zimakas, Chief Marketing Officer at Tangerine. “What Canadians are now seeing is the culmination of nearly two years of strategic planning, research, development and execution that cuts through the noise to underscore the very simple message that banking doesn’t need to be complicated.”

The campaign execution also demonstrates the innovative nature of the brand. Tangerine is the first Canadian bank to integrate contextual pre-roll advertising on YouTube as part of its campaign. This comes on the heels of being the first Canadian bank to launch a fully responsive website, tangerine.ca, which ensures a consistent website experience regardless of the device used to access the site.

The advertising campaign was designed to roll out in two phases. The first phase was a transition period that communicated the name change while reinforcing that the bank’s core values will remain intact. The second phase, launching today, focuses on the simplicity of banking with Tangerine.

Tangerine’s media plan includes:

• Wide use of television, radio, out-of-home (OOH), print and digital advertising, with a television presence that is nearly 70 per cent higher than previous company airings.
• OOH advertising that will reach Canadians through the use of vertical boards, transit placements and multiple station dominations.
• Contextual pre-roll advertising on YouTube and contextual search engine marketing that will engage consumers in a relevant way when they search for common, non-financial related topics; a first for a Canadian bank.
• Broadcast visible, in-arena and online assets in the home arenas of the seven Canadian NHL teams.
• Presence in all Cineplex movie theatres.
• National presence through various media that spreads beyond the country’s larger urban markets of Toronto, Montreal, Calgary and Vancouver to include Halifax, Moncton, Edmonton, Regina, Saskatoon, Winnipeg, St. John’s and Charlottetown, as well as smaller communities in Ontario and Quebec.

For its television ad production, Tangerine enlisted award-winning director Martin Granger and feature-film cinematographer Barry Peterson who is known for his work on blockbuster comedies such as Zoolander, 21 Jump Street, We’re the Millers and The Lego Movie.

“Banking in Canada is still complex and at times unfair,” says Chris Hirsch, Creative Director at john st. “We wanted to develop a consistent creative platform that showcases the brand’s unique position in the industry.”

Nellie Kim, Creative Director at john st. adds: “We want to show consumers that the choice to bank with Tangerine is as simple as the Tangerine banking experience itself.”

john st., Tangerine’s advertising agency, spearheaded the overall campaign strategy, brand positioning, television, radio and OOH creative. Dashboard created all digital and online components, including contextual pre-roll, social media assets, website assets and banner ads. Initiative Media planned the media buy. Response Innovations took care of direct mail, including the largest mail-drop in the bank’s 17 year history.

Image courtesy Tangerine Press release via: Newswire.ca

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On My Way presented by Honda

You are two times more likely to crash if you text while you're driving. Honda and ad agency RPA create a powerful new ad that is simply a close-up of a text-messaging conversation with a heart breaking conclusion.

Creative Credits:
Ad Agency: RPA

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Samsung Memory Card Cute Robot SD Card Commercial

Creative Credits:
Advertising Agency: Cheil Worldwide, South Korea
Creatives: YK Oh CD, Sonja Swanson, GR Lee
Account team: Campaign Team 3
Production Company: Museum Film
Director: JM Lee
Producer: IT Choi
Vfx: Solid
Sfx: Dr. Hook
Music is "Don't look inside" composed by Pascal Mascaigne.

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Toronto Raptors "We The North" Anthem Playoff Spot

We The North.

"In many ways we are in a league of our own...

Far from the East side.
Miles from the West side.
No where near the South Side."

Another in the Toronto Raptors We The North series.

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Angry Italian Drivers Are Calmed by Driving A Toyota Hybrid in Rome

Toyota Europe is on a mission to make drivers "Fall in Love with Driving Again" with its new ad campaign, created by Saatchi & Saatchi.

Watch as 30 drivers navigate the busy streets of Rome. Driving a Toyota Hybrid and a non-hybrid car, we observe their emotions behind the wheel to see if a car could make them fall in love with driving again.

Toyota Hybrid: Fall in love with driving :60 ad below.


Creative Credits:
Ad Agency: Saatchi & Saatchi, London
Digital Director: Lloyd Salmons
Creative Director: Dan Rutherford
Art Director: Bruno Di Lucca
Copywriter: Dan Rutherford
Director: Nic Bello
Production Company: Akita Films

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The Pilion Trust Charity "Fuck The Poor" Advert

Charity asks Londoners to put their money where their mouths are in controversial ‘Fuck The Poor’ campaign.

A man walks the streets of London shouting Fuck The Poor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate.

Creative Credits:
Advertising Agency: Publicis, London, UK
Creative Director: Andy Bird
Art Director: Jolyon Finch
Copywriter: Steve Moss
Agency Producer: Sam Holmes
Director: Jonathan Pearson

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Hell Pizza Billboard "Rabbit Pizza"

Rabbit Pizza. Made from real rabbit. Like this billboard.

Creative Credits:
Advertising Agency: Barnes Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Creatives: Rob Cook, Brad Stratton, Rob Longuet-Higgins
Producer: Shayna Armstrong
Account Directors: Jo Cheyne, Meredith Maclean, Luke Farmer
Production company: Juggernaut

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Secret Garage - Mercedes Benz Activation

The “Secret Garage” activation was created to raise awareness on the Lamda Mercedes dealership and promote its facebook page.

So, what's the secret? One garage, a lot of Mercedes cars and 3 security cameras. Users have to observe through the cameras and try to count or guess the number of hidden Mercedes inside. If they give the correct answer, they are entered in a draw.

But it's not that easy. Another challenge lies within. Only one camera is “on” so it's hard to make a lucky guess. For a user to be able to look through all 3 cameras, he has to “unlock” them using shares and invites, to release the app's full potential

Creative Credits:
Advertising Agency: socialab, Athens, Greece
Account Director: Tasos Veliadis
Account Manager: Fragiskos Kavroudakis
Art Director: Tonia Loran
Designer: Mariana Evmolpidou
Copywriter: Irini Georgi
Developer: Ioannis Makrygiannis

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Coors - Persistence from the "Take A Hike" Campaign

Detour Films director Matt Miadich spotlights the heritage of the Coors Banquet brand with new spots as part of the brand’s popular campaign that celebrates timeless western values, from Chicago-based agency Cavalry. The four spots -- “Persistence,” “Our Name,” “Tradition” and “Water” -- each pay homage to the uncompromising quality of the beloved Coors Banquet beer, which has been brewed exclusively in Golden, Colo., with pure Rocky Mountain water and high country barley since 1873.

For the :30 broadcast spot “Persistence,” Miadich took to the Rockies to capture footage of a trio of adventurers as they traverse the snow-capped ridge. As the friends complete the invigorating trek at the peak of a mountain, they look down at the breathtaking landscape and toast with the instantly recognizable classic gold beer can.

The campaign is a perfect marriage between Coors Banquet and the director, with Miadich’s commitment to maintaining the authenticity of the subject being a hallmark of his work. Each emotion-driven spot inspires a sense of pride in the viewer for taking part in more than 140 years of American tradition. See all the spots here.

Creative Credits:
Agency: Cavalry
Chief Creative Officer: Jim Larmon
Executive Producer: Brian Smego
Broadcast Producer: Seng Rimpakone
Associate Creative Director: Stephanie Wrobel
Associate Creative Director: David McCradden

Production Company: Detour Films
Director: Matt Miadich
Executive Producer: Josh Canova
Executive Producer: Rob Traill
Line Producer: Larry Gold
Director of Photography: Sean Stiegemeier & Danny Moder

Editorial: Optimus

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Heineken Italy and Publicis Italia create the SUB Livingroom

‘The Sub’ is the futuristic draught machine designed by Marc Newson to master the game of successful hosting. Even before its launch, it emerged like the hottest design icon, but its playfulness was yet to be showed. To prove it, we launched ‘The Sub’ in the city of design, Milan, precisely in its most important showcase: The Design Week. There, triggering the curiosity of people, we placed ‘The Sub’ in a design living room like so many others. People daring to pull its lever were first architects of the transformation of the living room into the biggest pinball ever and then players of fierce games. At the end of every game a super appeared on the pinball’s screen saying ‘The Sub has emerged. Play it at home.’

Creative Credits:
Title name: The Sub Living Room
Media: ambient/outdoor/live experience
Azienda: Heineken Italia
Agency: Publicis Italia
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Creative Supervisors: Michele Picci, Marco Viganò
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Marketing Director: Floris Cobelens
Group Brand Manager: Cristina Gusmini
Senior Brand Manager: Daniela Gorni
Events Manager: Giovanni Natalini
Account Director: Simona Coletta
Account Executive: Maria Elena Gaglianese
Agency Producers: Silvia Cattaneo, Luana Strafile
Cdp: Dooley Productions
Design Studio: Giò Forma

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Preview Trailer: Only The Best of Jewish Film Screened At Toronto Jewish Film Festival

The Toronto Jewish Film Festival’s (TJFF) new advertising campaign creatively lets movie buffs know it screens only the best in Jewish film. As the preeminent Jewish film festival in North America, the TJFF applies a rigorous approval process to determine which films will be featured in their programme. Just because a film is “Jewish” it doesn’t necessarily make it into the festival. “It has to be good. Real good.”

To broaden its reach and drive ticket sales beyond its predominantly older Jewish audience, TJFF partnered with DDB Canada’s Toronto office to develop an advertising campaign targeting a younger Jewish and non-Jewish demographic.

“The Toronto Jewish Film Festival is a celebration of great filmmaking and features only the finest of movies, documentaries and shorts,” says David Ross, Creative Director, DDB Canada Toronto. “To demonstrate the quality of films screened, the campaign’s creative shows absurd titles of the rejected films that didn’t make the cut.”

The integrated campaign includes print, television, radio, out of home, in-restaurant and digital advertising with all executions driving traffic to TJFF.com to purchase tickets and learn more about the festival. Suppliers who generously donated their time to produce the campaign include: Toronto-based Suneeva and director Lewis, Rooster Post, Fort York VFX, Alter Ego, Jigsaw Casting, Pirate, Westside Studios and Shanghoon. The campaign kicks off this week and runs for four weeks in the Greater Toronto Area.

“This year, we received over 500 submissions and spent hundreds of hours reviewing entries to create an exceptional line-up of dramas, comedies, romances and documentaries that share fascinating stories that reflect the rich diversity of the Jewish experience,” explains Helen Zuckerman, Artistic Director, TJFF.

This is the second year DDB Canada and TJFF have partnered together. Last year’s campaign, “Film. It's What Jews Do Best,” is credited for increasing overall box office sales by 14 per cent from the previous year, nearly tripling the targeted five per cent increase. The campaign was honored at both national and international creative award shows and was recognized for its effectiveness, earning silver at both the CASSIES and CMA awards.

This year’s festival begins May 1st and will run for 11 days with more than 116 movies from 23 countries showing in various theatres across Toronto.

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Duracell presents "2 Boys in a Boat"

Grey London has captured on film what is considered to be the one of the most extreme tests of human endurance on Earth. Jamie Sparks and Luke Birch, set a new world record by rowing 3000 miles across the Atlantic to raise a phenomenal £300,000 for Breast Cancer Care.

Duracell, the world’s #1 longest lasting battery, sponsored the boys and over the course of 54 extraordinary days, they met hungry sharks, traversed 40ft waves and dodged Russian shipping containers – showing incredible physical and mental strength to complete their mammoth voyage aged just 21 years old.

Creative Credits:
Ad Agency: Grey London, UK

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Lapiz/Leo Burnett teases Hollywood to promote Chicago Latino Film Festival

Lapiz/Leo Burnett USA new campaign for the 30th edition of the Chicago Latino Film Festival targets all movies aficionados and sends a message to the movie industry: "It's not about special effects, just special stories."

The agency created two films to promote the campaign: "Swine Love" and "Forever Alone Hair," with just a green screen and a couple of characters—including a pig and its executioner and a dog impersonating a cat.

"More than a campaign to invite people to the movies, we wanted to show a point of view about what really matters in the cinema industry: the stories," said Lapiz Executive Creative Director, Fabio Seidl.

The films were produced by Landia and shot in Mexico by Argentinean director Karina Minujin.

"There's nothing like the Latin sense of humor to prove that it doesn't take much to entertain someone" adds Laurence Klinger, Chief Creative Officer of Lapiz.



Creative Credits:
Agency: Lapiz/Leo Burnett Chicago
Client: Chicago Latino Film Festival
CCO: Laurence Klinger
VP Executive Creative Director: Fabio Seidl
Creative Director: Manuel Torres Kortright
Creatives: Omar Sotomayor, Gaston Soto (films)
Roberto Luque, Alexis Budejen, Ricardo Vallejo (radio)
Production Company: Landia
Director: Karina Minujin
Music/Audio: Omda

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New Scion FR-S "Makes Everything Epic"

Courtesy of global creative agency ATTIK and their clients at Scion here is the new Scion FR-S “Makes Everything Epic” :30 TV commercial. Conceived and produced by ATTIK as part of a cross-media campaign, a 3D version of this spot debuted in theaters across the U.S. this past weekend ahead of 3D screenings of "Captain America: The Winter Soldier." As you may have seen, it is now airing on television and appearing on http://scion.com and the brand’s social media channels as well. To direct, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey." The project also reflects the artistry of cinematographer Mauro Fiore, who won the Oscar for Best Cinematography for "Avatar."

Creative Credits:
Advertising Agency: ATTIK
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Copywriter: Justin Kramm
Art Director: Zack Fagin
Director of Broadcast: Patty Lum
Account Director: Michelle O'Hea
Senior Account Manager: Kumi Croom

Production Company: RSA
Director: Joe Carnahan
Director of Photography: Mauro Fiore

Editorial Company: Stitch
Editor: Dan Swietlik

VFX Company: Zoic Studios

Telecine Company: Incendio
Colorist: Clark Mueller

Final Mix: Lime Studios
Mixer: Mark Meyuhas

Music: Ninja Tune

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Stardust Employs Social Filmmaking For New 7-Eleven Commercial Campaign

The creative team at Stardust has just completed an innovative commercial campaign for 7-Eleven, featuring the iconic Slurpee. Created primarily for broadcast, the campaign is a Social Media-inspired collage of stills, video, and stop-motion sequences that capture the spirit of a “Slurpee Summer.”

Rather than take the standard filmmaking approach, Stardust Director/Partner Seth Epstein embraced the “social” nature of the commercial by sharing the helm. “I told the on-camera talent, the agency, and even the crew to bust out their phones and be part of the process of making the commercial,” explains Epstein. “I thought: if we are trying to capture the feeling of Social Media, why not just let the entire shoot become social and participatory? It was structured, but experimental all at the same time.”

Led by Epstein, Stardust gathered more than 30,000 photos in just two days. “The original goal was to ensure we captured 5,000 images,” adds Dexton Deboree, Managing Director/Partner at Stardust, “We ended up with truly, socially-engaged photos as our Photographers and DPs were part of the subject matter and created their own content organically by simply having fun in the most natural way with one another. Our goal was to truly embrace the spirit of the message we were hoping to convey; and we think it worked.”

The Stardust team reverted back to more traditional filmmaking techniques in post, first editing the photos together and then building the complex grid and stop-motion animation sequences in After Effects. A small, crack team of specialists at Stardust worked around the clock to deliver the film six days after it was shot.

Creative Credits:
Ad Agency: TracyLocke
Executive Creative Director: David Hohman
Creative Director: Tyler Kitchens
Art Director: Heather Knudson
Copywriter: Noah Bailey
Producer: Chelle McDonald
Associate Producer: Adam Hawbaker
Account Manager: Michael Reichert

Production Company: Stardust
Creative Director/Director/Partner: Seth Epstein
Managing Director/Executive Producer/Partner: Dexton Deboree
Directors of Photography: Seth Epstein, John Watkins, Shaughn Crawford
Producer: Martha Smith
Line Producer: Scott Ludden
Production Coordinator: Gerry Romero

Editorial/Animation/Postproduction Company: Stardust
Editor: Fred Fouquet
Animators/Compositors: Ash Wagers, Theo Alexopoulos, Evan Stalker, Ehren Addis, Gabriel Valente Ferrao

Music:
Artist: Bear Mountain
Track: “Two Step”

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Holland - The Original Cool Episode 1 Can Cool be Taught?

This is the first of three "Original Cool." episodes set to drop in 2014, as part of a joint American tourism effort between the Netherlands Board of Tourism, KLM Airlines, Schiphol Airport and Amsterdam Marketing.

Can cool be taught? That's the question posed in our latest video as Holland's cool ambassador, Pim de Koel, continues to explore the country's diverse cultural fabric, including art, design, biking, culinary, and more. A three-part series in 2014, the first episode takes one American along for the ride, to see if Holland's cool factor can be taught - even to someone simply on vacation! Whisked away on a KLM flight, the adventure starts with KLM's innovative "Meet & Seat" feature, which allows travelers to choose and connect with potential seatmates via social media, ensuring any trip to Holland has a cool start.

Pim's adventures will continue with a new episode in early May, when he explores the question -- can Holland's Original Cool be experienced?!

Creative Credits:
Advertising Agency: Mustache, New York
Directed by Gavin Bellour

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Lurpak Cook's Range - Adventure Awaits

Venture forth with Lurpak Cook's Range to embark on new #FOODADVENTURES in the kitchen. To new frontiers, adventurous cooks.

Creative Credits:
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Sam Heath, Dan Norris, Ray Shaughnessy
Copywriters / Art Directors: Freddie Powell, Hollie Walker
Producers: Emma Wright, Chloe Roseman
Group Account Director: Helen Foulder
Account Directors / Managers / Planners: Katja Dienel, Angharad Thomas, Jennifer Lewis
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: Blink Productions
Director: Dougal Wilson
Executive Producer: Ewen Brown
Director of Photography: Stephen King Roach
Set Design: Lightning + Kinglyface
Editorial Company: Final Cut
Editor: Joe Guest
VFX Company: The Moving Picture Company
VFX Supervisor: Tom Harding
Flame Artist: Tom Harding
VFX Producer: Marianna Bruynseels
Shoot Supervisor: Bill McNamara
Grade: Jean-Clément Soret
Music+Sound Company: Wave Studios
Composer: Richard Strauss
Sound Designer: Aaron Reynolds

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What if you were invited to your own funeral?

Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this "slight" speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well.
To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.

Creative Credits:
Client : IBSR - BIVV
Agency: 20Something
Country: Belgium
CD: Benoit Vancauwenberghe
Copy: Quentin Watelet, Birgit Fonteyn
Art Direction: Jean-Paul Lejeune
Production: ZOOM production

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PETA - Flying Chicks

Little chicks' first attempt to fly in slow motion. No animals were harmed during the making of this Peta commercial.

Creative Credits:
Production Company: Filmakademie Baden-Württemberg
Script & Director: Djawid Hakimyar | http://www.djawid.com
Producer: Dominko Gudelj
Director of Photography: Simon Drescher
Highspeed Operator: Benjamin Müller
Gaffer: Jens Spoeri
Production Design: Cosima Vellenzer
Editor: Henning Nolte
Music: Schnack Music Manufacture
VFX: Henning Nolte & Constantin Paeplow
VFX Support: Andreas Feix
Compositing: Henning Nolte
Production Assistant: Massimiliano Laier & Pascal Fenkart

Supported by: Leithaus Filmproduktion (http://www.yngns.de),
LBBW-Stiftung, Der Sonnenhof, Dedo Weigert Film
Presented by: PETA Deutschland e.V.

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NCAA - Hidden Camera Prank Surprises High School Athletes

The NCAA is changing its eligibility requirements for Division I athletes—from a 2.0 GPA in core courses to a 2.3 GPA—starting in 2016. To help raise awareness, NCAA’s advertising agency since 2012, Leo Burnett Detroit, created “Talking Bench,” a campaign informing high school athletes of where they’ll sit if they don’t make the grade.

The campaign kicked off by surprising high school athletes in a candid video shoot. As students get sent to the proverbial bench, they get a wisecrack earful from The Bench. It jokes with one basketball player, “I hope you’re better at passing tests than you did passing that ball.” The Bench asks another student for her GPA. When she says she doesn’t know, the bench responds, “You don’t know?! Now I know exactly why you’re over here.”

Talking Bench will include a :30-second PSA on Turner networks, ESPN, CBS Sports and CBS. The spot will also run in select cinema. The initiative will reach students via in-school collateral such as wall posters and sticker talk bubble decals that will go on actual gymnasium benches. In addition, dozens of short-clip videos as well as an enter-to-win contest will run in social including Twitter, Facebook, Instagram and SnapChat.

Creative Credits:
Client: NCAA
Agency: Leo Burnett Detroit
Campaign: Talking Bench
Chief Creative Officer: Steve Chavez
SVP, Creative Director, Art: Bob Veasey
SVP, Integrated Creative Director, Copy: Glen Hilzinger
VP, Executive Producer: Erik Zaar
AD, Operations: Jessica Harold
Integrated Group Director: Skip Drayton
Print Producer: Steve Lyons from Prodigious
Planner: Melanie Reynolds
Production Company: Prettybird
Director: Billy Rainey
Social Media Company: Renegade
PR Company: Coyne PR

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Notes From The Last HIV Generation

The Last HIV Generation is an awareness campaign aimed at stopping the spread of HIV/AIDS. Find out more about the project at LastHIVGeneration.com


Credits:  
The campaign and project are the work of Sam Bartos, a junior copywriter working in New York and art director Michael Ryterband.

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The McDonald's McDrive Surprise

Creative Credits:
Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Executive Creative Directors: Lukas Grossebner, Georg Feichtinger
Art Director: Georg Feichtinger
Copywriter: Lukas Grossebner

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New Mentos TV Ad "Never Surrender"

This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum's long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand's quirky yet cheerful nature, introducing the tagline, "Long Last the Fresh!" via:

Creative Credits:
Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Copywriter: Zac Milner
Art Director: Cody Pate
Producer: Brian Fox
Production Company: Hungry Man
Director: Steve Bendelack
Executive Producer: James Covill
Producer: Pamela Asbury
Edit Co: Fluid
Editor: John Piccolo
Executive Producer: Laura Relovsky
Music: Butter
Executive Producer: Ian Jeffreys

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Now Is What You Make It - Pepsi 2014 #FutbolNow

Pepsi globally premiered a two-minute television commercial as part of the brand's 2014 football campaign -- celebrating football and music proving that "NOW IS WHAT YOU MAKE IT." Starring the impressive 2014 Pepsi all-star #FutbolNow lineup -- Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi -- the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie's iconic classic song "Heroes".

Creative Credits:
Advertising Agency: 180LA, USA
Partner, Chief Creative Officer: William Gelner
Managing Partner, Chairman: Chris Mendola
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Associate Creative Director / Copywriter: Jason Rappaport
Associate Creative Director / Art Director: Mike Bokman
Copywriter: Joe Beutel
Art Director: Jaclyn Kritch
Head of Production: Natasha Wellesley
Executive Producer, Producer: Erin Goodsell
Director of Interactive Production: Christopher Neff
Senior Integrated Producer: Andrew Slough
Integrated Producer: Nili Zadok
Head of Account Services: Chad Bettor
Account Director: Sandy Song
Account Manager: Jessica DeLillo
Business Affairs Director: Loretta Zolliecoffer
Head of Design: Richard Harrington
Designers: Patrice Liu, Dan Pappas
Studio Design: Kyle Klinger

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Penélope Cruz in new Schweppes Ad "What Did You Expect?" Director's Cut

After Nicole Kidman and Uma Thurman, Penelope Cruz becomes the new face Schweppes and the "What Did You Expect" campaign. Below, the work of Quentin Jones.

Creative Credits:
Agency : Fred & Farid Paris
Brand : Schweppes
Title : Penelope
Creative Directors : Fred & Farid
Associate Creative Director : Pauline de Montferrand,
Creative Team TVC: Julien-Pierre Mallet, Etienne Renaux
Creative Team Print : Etienne Renaux, Anaïs Bauser, Amélie Pichon
Brand Supervisor : Stanislas de Parcevaux, Emilie de Fautereau, Anne Rocca
Responsables agence : Jonathan Serog, Olivia Courbon, Jeanne Gauthier
Tv producer : Emmanuelle Grenier
Post production : Emmanuelle Grenier, Ryan Kazoum, Lucille Louais
Music Supervisor : Leo Copet
Director of Photography : Sean Bobbitt
Photographer, illustrator: Quentin Jones
Production (TVC) : RSA
Production (Print) : Cadence NY
Music: Sizzer Amsterdam
Post-production : Digital District

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Librettogram - Toronto's Pizzeria Libretto Delivers To Social Media

Via Toronto creative shop UNION, Pizzeria Libretto to Delivers Pizza to Social Media

The scoop - Each pizza on Libretto’s menu was photographed in all its luscious glory and then cropped into nine separate shots. Uploaded and viewed in Instagram’s Grid View, they re-form into individual pizzas. Users can scroll through the entire menu at the flick of a finger. Clicking on each picture brings up a mouth-watering close up as well as a bite-sized piece of information about the quality of the ingredients and the precise attention that go into that specific pizza. By reframing the VPN story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.

Since the moment it opened on Toronto's Ossington Avenue in 2008 (and on the Danforth in 2011), Pizzeria Libretto has been the “it” spot for pizza in Toronto. Steady crowds of hip, socially-active downtowners have been drawn to its modern spin on the very traditional art of Neapolitan pizza-making.

The restaurants, two of only a handful of pizzerias in Canada to earn certification by the Verace Pizza Napoletana (VPN) Association, had created a literal hunger for VPN-approved pizza in Toronto, they had also created a hunger for more information about the meticulous work and carefully-selected ingredients that go into them. In a bustling restaurant, there was no time or space for servers or menus to give diners the in-depth details they were asking for. The story of traditional care and craft would need to find a modern spin in order to be told.

Toronto advertising agency UNION realized that Instagram, the social media home to seemingly everyone’s food photos, was a natural fit and created Librettogram, to showcase the natural beauty of Libretto’s pizzas and present the story behind them in a way that would resonate with the restaurant’s socially-connected, food-fascinated customers.

Each pizza on Libretto’s menu was photographed in all its luscious glory and then cropped into nine separate shots. Uploaded and viewed in Instagram’s Grid View, they re-form into individual pizzas. Users can scroll through the entire menu at the flick of a finger. Clicking on each picture brings up a mouth-watering close up as well as a bite-sized piece of information about the quality of the ingredients and the precise attention that go into that specific pizza. By reframing the VPN story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.

Creative Credits:
Campaign: Librettogram
Client: Pizzeria Libretto
Ad Agency: UNION Creative
Executive Creative Director/Partner: Lance Martin
Copywriter/ Associate Creative Director: Mike Takasaki
Art Director/ Associate Creative Director: Glen D’Souza
Account Manager: Rhiannon Enss
Head of Integrated Production: Jen Dark
Production Artist: William Leung
Social Strategist: Alex Avendaño
Photographer: Edward Pond

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Horror, Drama, and Romantic Comedy: RBC and Entrinsic launch cinematic campaign for first-time homebuyers

Buying your first home can feel like an experience straight out of a Hollywood film. Digital culture agency Entrinsic has partnered with RBC® to create a campaign worthy of Tinseltown, connecting first-time homebuyers to the financial institution to help make sure their story has a happy ending.

RBC's first-time homebuyer campaign is centred around three movie trailer-style films directed by veteran Hollywood filmmaker Jeremiah Chechik (National Lampoon’s Christmas Vacation, Benny & Joon). Each trailer promotes a fictional movie following a couple going through the ups and downs of buying their first home, showcasing just how different the journey can be for everyone—it might feel like an upbeat romantic comedy, an emotional drama, or at times even a horror.

“When it comes to buying your first home, everyone's story is different,” says Larry Jacobs, Marketing Head, Personal Financing Products, Canadian Banking, Royal Bank of Canada. “No matter the journey, RBC mortgage specialists are there with advice to help guide new homebuyers along the journey, making sure that, at the end, everyone’s story has a happy ending.”

The campaign enables viewers to click through to get pre-approved for a mortgage, or book an appointment with an RBC mortgage specialist who will provide them with expert advice and solutions. All three YouTube trailers include embedded annotations that drive viewers to RBC’s digital properties for first-time homebuyers. Unique tracking codes are included, allowing for adjusting annotations, performance measurement and active learning and optimization throughout the campaign, so RBC can ensure clients have the information and tools they need to navigate through their biggest purchase.

“Analytics are always behind everything we do at Entrinsic,” says Eli Singer, Founder and President, Entrinsic. “We call it 'creative by the numbers.' Based on the data we gather we'll be able to augment the campaign, making it increasingly connected so that it drives strong results for the client, just like we did with RBC's successful students initiative.”

“The annotations are a key part of our strategy,” adds Jacobs. “We wanted to go one step further in leveraging this innovative approach to better provide our clients with expert advice and solutions. No matter where our clients are in their home-buying journey, every annotation drives them directly to the relevant information and advice they're looking for.”







RBC has also taken to social media platforms like Twitter to connect and share. Twitter events are just another way to reinforce the ease with first-time homebuyers can connect with the financial institution. RBC will also promote the launch of the campaign and a contest for the chance to win $25,000 towards a mortgage downpayment.

The first-time homebuyer campaign will also be supported by integrated offline content including full page movie poster-style ads in newspapers, mock “coming soon” posts promoting the movie trailers on relevant websites and blogs, in-branch advertising, wild postings, in-cinema advertising, interactive banner ads and social content and influencer outreach to further extend the conversation. It will be in market through the key spring home buying season.

Creative Credits:
Title: “The Mortgage”
Client: RBC Royal Bank
Marketing Head, Personal Financing Products, Canadian Banking, Royal Bank of Canada: Larry Jacobs

Advertising Agency: Entrinsic, Toronto Canada
Executive Creative Director: Anthony Wolch
Copywriter: Kyle Carpenter
Art Director: Christina Pinto
Agency Producer: Rea Kelly
Executive Director Client Service: Carolyn Contois
Account Executive: Maegan Thomas

Production Company: Revolver Films
Director: Jeremiah Chechik
Producer: Rob Allan
Executive Producers: Luc Frappier, Richard Cureton
DP: Doug Koch
Post Production: Rooster Post
Editor: Dave DeCarlo
Assistant Editor: Drew Stevenson
Executive Producer: Melissa Kahn
Colour Transfer: 1188
Colourist: Hardave Grewal
Online: Fort York
Flame Artist: Andrew Rolfe
Audio: Boombox Sound
Music Supervisor: Roger Leavens
via:

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Drones Put Subaru WRX’s Precision Handling To The Test In New TV Spot

Engineered to perform, the all-new 2015 Subaru WRX and WRX STI are the best-handling WRX models ever and the purest performance cars in their class. To convey the WRX’s exciting driving experience and impeccable control, Subaru Canada’s latest marketing campaign uses a fleet of animated quadrotor drones that cluster into a spectacle of obstacles, arches and white-knuckle road bends that the WRX navigates through with precision, ease and control.

“There is no existing course that could adequately demonstrate the WRX’s instantaneous reaction time, high-speed cornering and remarkable handling – so we created our own,” says Rob Sturch, associate creative director, DDB Canada. “We created the ultimate precision course out of moving drones. And using digital technology that replicates the real-world capabilities of the WRX STI, we see it conquer this course as it would in real life, reacting instantaneously and performing dynamically, regardless of what’s put in its way.”

Developed by DDB Canada’s Toronto office, the 30-second spot “2015 WRX STI vs. the Drones” launches on television, online and in cinemas across Canada this week and is being supported by print and digital advertising, point of sale materials and a social outreach program targeting key automotive, technology and gadget influencers. At the end of April, a branded experience with Xbox LIVE is slated; where users can watch “2015 WRX STI vs. the Drones,” take a closer look at the redesigned WRX with 360-degree rotation views of the vehicle and race through a drone-driving-course game.

While still appealing to the WRX’s strong following of tuners, passionate gearheads and thrill seekers, the new campaign targets a broader group of driving enthusiasts that are excited at the prospect of owning a performance car, but don’t want to compromise on style.

“We’re going after a different kind of buyer. Someone who wants a more precise and perfected driving experience,” says Geoff Craig, director of marketing, Subaru Canada. “The 2015 WRX has dramatic visual and performance improvements that is sure to stir interest with this new target.”

Creative Credits:
Ad Agency: DDB Toronto, Canada

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