Bringing the Green Monster to local fields | Benjamin Moore

Whitehouse Post editor Barney Miller teamed up with The Martin Agency to cut two exciting spots celebrating the launch of Benjamin Moore’s new Fenway Collection. The campaign includes both a TV commercial and a web film, and debuts a paint color matching that of the ballpark’s legendary left field wall, the Green Monster.

In the web film “Monster Surprise” a little league team discovers that their home field has been repainted to look like the Green Monster at Fenway Park, while the TV spot “Bring It Home” playfully jumps between familiar neighborhood sights that have been painted in that famous shade of Monster green. And for every gallon purchased, Benjamin Moore will help to renovate youth league ballparks throughout the Boston area. Both spots were directed by Element’s Alec Sutherland and feature the Red Sox’s signature song, “Dirty Water” by The Standells.

Credits:
Client: Benjamin Moore
Spot Titles: “Monster Surprise,” “Bring It Home”

Agency: The Martin Agency
CCO: Joe Alexander
SVP/CDs: Vanessa Fortier, Sean Riley
Sr. Copywriter: Justin Bajan
Exec. Broadcast Producer: Christina Cairo
Assoc. Producer: Liza Miller

Production Co: Element
Director: Alec Sutherland
Head of Production: Mark Hankey
DP: Mark Schwartzbard

Editorial Co: Whitehouse Post
Editor: Barney Miller
Executive Producer: Lauren Hertzberg
Producer: Melanie Klein
Assistant Editor: Matt Schaff

Finishing Co: Carbon VFX
EP/Partner: Frank Devlin
Sr. Producer: Paul O’Beirne
Sr. Flame Artist: Matt Reilly
Flame Assist: Joe Scaglione