The Sun is promoting its Dream Team fantasy football game with a press, digital display and data-driven campaign.
Created by Team News, through Wunderman UK, the campaign will attract football fans to sign-up for the 2014/15 Dream Team season.
The campaign features heavyweight press activity in The Sun, digital advertising and an email campaign to target previous players of the game.
Wunderman’s campaign introduces the line “It’s not cheating when it’s your Dream Team” based on the insight that football fans, no matter how loyal to their own club, will still consider picking a player in their Dream Team from a bitter rival club.
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