You’ll never hate Mondays again thanks to these boisterous Axe / Lynx ads. Lynx will see a change in positioning from "the mating game" to getting guys ready to face the world with confidence. Below, you can seize your Wednesday.
Credits:
AGENCY: BBH London
TV PRODUCER: Chris Watling
STRATEGIST: Tom Callard
DEPUTY EXECUTIVE CREATIVE DIRECTOR: David Kolbusz
CREATIVE DIRECTOR: Gary McCreadie, Wesley Hawes
CREATIVE: Peter Reid, Carl Broadhurst, Charlene Chandrasekaran, Dan Morris
MUSIC AND SOUND
SOUND ENGINEER: Will Cohen
SOUND DESIGN: String and Tins
SONG: Defiant Order
ARTIST: Birdy Nam Nam
OFFLINE
EDITOR: Patric Ryan
EDIT COMPANY: Marshall Street Editors
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Electric Theatre Collective
PRODUCTION COMPANY
PRODUCTION COMPANY: Riff Raff
PRODUCER: Jane Tredget
EXECUTIVE PRODUCER: Matthew Fone
DOP: Alex Barber
DIRECTOR: Jonas and Francois
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