Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai.
Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.”
“Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTube
Creative Credits:
Project Title: Kotex Brand Promise Viral Campaign
Client: Kimberly-Clark
Creative Agency: Ogilvy & Mather Advertising, Shanghai
Chief Creative Officer: Graham Fink
Head of Copy: Thomas Zhu
Creative Director: Bamboo Zhuang
Associate Creative Director: Yaya Wu
Senior copywriter: Kiddy Wang
Agency Producer: Xiaolong Wu
Media Agency: Mindshare
Production House: Shine Works
Exposure: Online, pre-roll
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