Ideas Are Scary new GE Commercial

A strange little creature is front and center in GE's latest online film/ad created by BBDO New York. Directed by Biscuit Filmworks' Noam Murro, the ad follows the life of this cute furry monster as this ugly, dirty looking little guy is shunned by the world.

Enter GE who welcomes it with open arms who aids in the transformation of our cute monster into a star performer. In a statement, the agency says the film is intended to resonate with recent college graduates thinking about their careers -- an audience GE is hoping to reach with this message.

Creative Credits:  
Ad Agency: BBDO New York
Client: General Electric
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Copywriter: Greg Hahn
Executive Creative Director: Michael Aimette
Supervising Art Director: Ralph Watson
Supervising Art Director: Matt Vescovo
Executive Producer: Diane Hill
Head of Music Production: Rani Vaz
Director: Noam Murro
Production Company: Biscuit Filmworks
Director of Photography: Eric Schmidt
Line Producer: Jay Veal
Editorial Company: Rock, Paper, Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Melanie Gagliano
Puppets: Legacy Effects
Chief of Design: Alan Scott
Visual Effects: Method Studios
Producer: Pip Malone
Music/Sound Design: Emoto
Composer: Steve Hampton