Hartley’s Jelly has launched its first ever TV ad, with a comically surreal new spot for its Hartley’s Jelly Pots brand featuring a group of mischievous jellies trying to escape toys who are working together to put them into their pots.
The ad, created by Karmarama, shows the jellies wobbling around whilst lots of different toys, including a big orange teddy bear, a giraffe, a dinosaur and toy diggers, chase after them.
The jellies that appear in the ad are the real thing and were made to wobble and move through puppeteering techniques. The weird and wonderful jelly voices were provided by both professional beatboxers and comedians.
The toys were brought to life via a combination of stop motion and puppetry. Both were combined to produce a visually arresting and entertaining piece of action.
The ad was created by Tom Woodington and Robin Temple at Karmarama. It was directed by Chris Cairns through Partizan.
Sam Walker, Executive Creative Director at Karmarama, said: "For Hartley’s TV debut, we wanted to create something really memorable and entertaining. We had a lot of fun on this shoot and I think it shows in the final film. ”
David Atkinson, Managing Director, Hain Daniels, said: “Not only have Karmarama managed to literally capture our mischievous jellies into pots but they’ve captured them in a funny, unique and entertaining way that will really resonate with our audience. Jelly has never had so much personality.”
Creative Credits:
Creative Agency: Karmarama
Creative Directors: Sam Walker & Joe De Souza
Senior Creative Team: Tom Woodington & Robin Temple
Business Director (Creative Agency) Tess Cannon
Account Director (Creative Agency): George Barton
Planning Director (creative agency): Dan Hill
Planner (creative agency) Patti Cowan
Agency Producer: Jenny O’Connell
Production Company credits:
Production Company: Partizan
Director: Chris Cairns
Producer: Monica Domanska
Production Manager: Daisy Gautier
Director of Photography: Matt Day
Offline Editor: Gus Herdman @ Trim
VFX Post House: Finish
VFX Artist: Judy Roberts
VFX Producer: Vittorio Giannini
Colourist: Paul Harrison
Sound Design: Will Cohen @ String and Tins
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