Delta Faucet “HappiMess” Campaign Embraces Life’s Messy Moments

The new Delta Faucet “HappiMess” campaign embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun. As a kid, there’s nothing better than digging around the backyard or making a mess in the kitchen getting covered with flour. Or as an adult, getting sweaty after a good run or muddy hike in the woods.

Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot.

Credits
Client: Delta Faucet
Agency: Leo Burnett Chicago
Campaign: HappiMess
TV Spot: HappiMess Anthem
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
VP Creative Director: Jo Shoesmith
Associate Creative Director: Greg Nobles
Associate Creative Director: Brooke Anderson
Executive Producer: Tom Kerimidas
Producer: Rena Dusenbury
Production Company: Furlined
Director: Yael Staav
VFX/SPX: The Mill
Editorial: White House Post
Editor: David Cea
Music Track – ‘We Belong’ performed by RAC featuring Katie Herzig
Music Editorial – Yessian Music
Director of Photography: Max Goldman