Translation Delivers Perfectly I’MPERFECT Campaign for American Eagle

Translation has launched a new campaign for American Eagle Outfitters (AEO), having recently been tapped by the specialty apparel retailer for the 2014 Back-to-School season.

Entitled “I’MPERFECT,” the work takes a defiant stance against the one-size-fits-all beauty paradigm embraced by other fashion brands. The campaign insight taps into AEO’s long-standing role as a true champion for the democratization of denim, offering 22 fits, 81 washes, and 84 sizes – a staggering 1,500+ options – to fit any person and personality. The national campaign encompasses print ads, in-store posters, digital banners, and a stunning broadcast spot from acclaimed commercial director Dante Ariola – all anchored by the tagline, “My Imperfections Make the Perfect Me.”

Credits:
Brand/Client: American Eagle Outfitters
Campaign Title: “Portraits”
Spot Title: “Portraits”: 60 (with :30 and :15 lifts)
First Air Date: August 2014
Agency: Translation
CEO/Founder: Steve Stoute
Chief Creative Officer: John Norman
President: Nils Peyron
Executive Creative Director: Jay Berry
Executive Creative Director: Marc d’Avignon
Creative Director, Copywriter: Betsy Decker
Creative Director, Art Director: Ben Carter
Director of Content Production: Miriam Franklin
Producer: Liz Graves
Account Team: Amanda Hellman, Cassie Farley
Music Supervisor: Nick Pacelli
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Greg Fraser
Executive Producer: Scott Howard
Line Producer: Natalie Hill
Editorial Company: Number 6
Editor: Andrea MacArthur
Assistant Editor: Kyle Whitmore
Post Executive Producer: Crissy DeSimone
Post Producer: Kendra Desai
VFX Company: The Mill, LA
VFX Artist: Chris ‘Badger” Knight
VFX Executive Producer: Jo Arghiris
VFX Producer: Leighton Greer
Audio Post: Eleven
Mixer: Jeff Payne
Executive Producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music: “Feeling Good”
Remake Composed and Arranged by Ariel R. A Heavy Duty Music /Mad Decent Production
Executive Producer: Josh Kessler
Producer: Daniel Nigro
Media: MediaCom
Partner, Communication Planning Director: Ilana Casser
Communication Planning Supervisor: Christa Ruggiero
Sr. Partner Associate Director National Broadcast: Andrew Pappalardo
Manager Media Investments National Broadcast: Carlos A. Cervantes
Sr. Partner, Group Digital Director: Lisa Bronson
Associate Media Director, Digital: Jenina Estella
Digital Media Supervisor: Vera Su